As the key genre of online earning apps, task-based earning under the offerwall model has shown a slight shrinking trend in recent years.

According to 'Earning Apps 2023 Report, OKSpin',  the number of new apps for task-based earning was in a state of ups and downs from 2013 to 2016. It broke out slightly in 2017, doubled in 2018, and reached its peak in the early stage of the COVID-19 pandemic in 2020, but then continued to shrink in 2021 and 2022, but still higher than before 2020. 

Regarding DAU, it is not completely consistent with the number of new apps. The peak of DAU was reached in 2021 and has been gradually decreasing since then.

In summary, task-based earning has experienced a decline in the number of new apps and a decrease in Daily Active Users (DAU) in recent years. Additionally, the cost of introducing new products in this market has been increasing. However, there are still many opportunities for task-based earning in 2023 that are worth exploring further.

Explosive growth in DAU for task-based earning in 2021

The most rapid growth in task-based earning occurred in 2021, while the growth was largely driven by games launched in the second half of 2020.


From 2018 to 2020, the market size of task-based earning apps expanded in line with an increase in new apps. By 2020, the daily active user of these apps had reached almost 4.5 million, an increase of 3 million compared to 2018, representing a growth rate of over 200%.


In 2021, despite a reduction in the number of apps available by 25, the daily active user increased by nearly 60%, primarily driven by task-based earning apps launched in the second half of 2020, including "Cash'em All: Play & Win", "Cashing", and "Cashyy - Play and win money".

Task-based online earning shrinks by 12% in 2022


Some products that were launched between 2016 and 2018 are still showing remarkable vitality, such as "Steady - Earn Money" and "Toloka: Earn online", which had an average DAU growth rate of over 70% from 2020 to 2022.


However, most of the products that drove DAU growth in 2021 showed a declining trend in 2022, and new products have a lifespan of around 1 to 1.5 years.


In 2022, there was a decrease in the number of products launched, and DAU decreased by 12%.

The products launched in the past two years have exhibited a trend of "quick rise and quick fall".


Products launched before 2018 usually experience 3 to 5 years of development before reaching their peak daily active users (DAU), after which they slowly decline.


In contrast, products launched after 2018 typically reach their traffic peak within one year, after which they enter a period of decline.

There are further opportunities in the United States, Kenya, and Russia.

The traffic decline is relatively severe in most regions, but there are further opportunities in the United States, Kenya, and Russia.

Based on the performance of daily active users (DAU) in different regions, areas with DAU greater than or equal to 100,000 in 2022 can be classified into three categories:


Regions with DAU 2022≥1 million

Only the United States and Brazil meet this criterion. 

The US has the highest traffic, with a DAU of over 2.5 million in 2022 and an annual growth rate of 1%, making it the best-performing country in this category. 

Brazil, on the other hand, has a DAU of over 1.5 million in 2022 but a relatively severe decline (down 16%).


Regions with 200,000 ≤ DAU < 1 million in 2022

Areas meeting this criterion include India, Kenya, and the Philippines.

Among these three regions, Kenya is the only country that has maintained DAU growth, with a 5% increase in 2022 and a continuous 4-year DAU growth. It is predicted that DAU will stabilize at the 2022 level in 2023.


Regions with 100,000≤DAU 2022≤200,000

The regions that meet this standard include France, Mexico, Germany, Russia, and Indonesia. 

Among the five countries in this category, all of them experienced varying degrees of decline in DAU in 2022. However, Russia's DAU showed a contrary increase in 2023, perhaps due to the turmoil in the social environment.

According to the 'Earning Apps 2023 Report, OKSpin', despite experiencing a decline in the past two years, task-based online earning has still shown positive performance, offering significant potential for further investigation.

Additionally, besides task-based online earning, other models of Offerwall such as Casino Earning, Casual Game Earning, and Content-based Earning are also worth exploring. 

We will continue to provide trend analysis for these three genres of online earning apps. 

For the complete "Earning Apps 2023 Report, OKSpin", follow OKSpin's official linkdin account!